Reporting guide

 

Rapid Report is set up to get you reporting insightful, meaningful data to your stakeholders. We've worked with venture capital firms to design a reporting structure that sets the right tone from day 1. 

This short guide will run through each of the default reporting sections in Rapid Report to guide you through best practice reporting.


Rapid Report's structure

Your default report includes the following sections:

  1. Executive Summary

    This section is to show your stakeholders, at a glance, some of the key themes from the reporting period. Your executive summary will display in the body of the email stakeholders receive when you publish a report. It should give them the high-level for the detail you'll be going into in subsequent sections.
     

  2. Business Development & Distribution

    In your narrative, update your stakeholders on your core operations. Include any new or potential business partners or distribution deals with major customers.
     

  3. Operations

    In this section, look to provide stakeholders with an update on internal operations, including things such as your headcount, total female employees, employees based overseas, etc
     

  4. Product Development

    Your product development section provides the space to update your stakeholders on the development of any new or existing technologies, products, features, offerings, etc.
     

  5. Financial Performance

    This section should contain clear data and metrics to convey to your stakeholders, the financial health of your business.

    By default, this section will contain the following charts:
    - "Monthly recurring revenue"
    - "Monthly expenses"
    - "Monthly burn (revenue - expenses)"
    - "Cash in bank"

    Use the narrative section to provide more colour to the chart data you add. Feel free to add more charts where there are other metrics that are important to convey.
     

  6. Traction & Growth

    In your narrative, update your stakeholders on any key traction metrics and how they are tracking compared to forecasts. Include reasons for any deviations and any amendments to forecasts

    By default, this section will contain the following chart: "Your key traction metric"

    Each business should have it's own 'magic metric' which conveys the value that your business is providing. For marketplaces, this might be something like 'number of matches per month', for a B2B product, perhaps you're demonstrating traction through the number pilots signed for your product.

    Update the title of this chart to track your own magic metric.
     

  7. Marketing & PR

    This section provides the space to update your stakeholders on any changes in marketing activities. You may wish to outline the response from any marketing efforts or detail any potential marketing activities under consideration or development.